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- Don’t overlook the smaller online startups as you shop on Black Friday this year.
- Since many of these startups pride themselves on already-low prices on premium goods like jewelry, cookware, and shoes, they don’t often run promotions.
- Black Friday is one of the few times of the year when you can save on products and gifts from these unique, up-and-coming startups.
- To potentially save more on Black Friday, you can visit Business Insider Coupons to find up-to-date promo codes for a range of online stores.
The past 10 years and the next 10 years of retail belong to the direct-to-consumer online startup. By reimagining how products are made and sold, startups challenge the old way of doing business.
Often times, the environment and worker livelihoods benefit from the innovative ways that startups operate. You, the customer, also benefit as these companies affect the way you get dressed in the morning, cook food at home, sleep, and more.
Amidst the chaos of large retailers like Amazon, Walmart, and Target dominating Black Friday deals news, these startups are quietly offering deals as well. For some, this is the only time of the year when their products are discounted, so you should definitely take advantage of the rare opportunity.
If you’re searching for a unique gift, you won’t find any time better than now to find one and save money. We’ve also partnered with many of these startups to offer you exclusive reader discounts. Make sure to check back throughout the week as we add more deals.
Looking for more deals? We’ve rounded up the best Black Friday and Cyber Monday deals on the internet.
MVMT: Stylish and affordable premium watches
Shop Black Friday deals at MVMT
The deal: Up to 25% off sitewide, now through November 26
What to buy:
- The 40 Bronze Age 40mm Watch, $90 (originally $120) [You save $30]
- RB3 32mm Watch, $86.25 (originally $115) [You save $28.75]
Read more about MVMT:
- MVMT’s new $300 automatic watch proves that you don’t need deep pockets to get your hands on a luxury timepiece
- One of our favorite startups proves you don’t have to spend more than $200 to get a stylish watch
- I never used to understand why people bought watches anymore – now I wear this one almost every day
AUrate: Affordable and sustainably produced fine jewelry
Shop Black Friday deals at AUrate
The deal: 25% off sitewide with code “INSIDER25” from November 21 through November 26
What to buy:
- Flower Earring Back Small, $112.50 (originally $150) [You save $37.50]
- 14K Icon Ring, $285 (originally $380) [You save $95]
Read more about AUrate:
- I discovered a new brand that makes owning delicate gold jewelry actually affordable
- 8 online startups that make affordable and sustainable fine jewelry
Leesa: Pressure-relieving foam and hybrid mattresses
Shop Black Friday deals at Leesa
The deals [BI EXCLUSIVE]:
- $160 off a Leesa mattress and a free pillow ($75 value) now through November 26
- $235 off a Sapira mattress and a free pillow ($75 value) now through November 26
What to buy:
- Leesa Mattress (Queen), $835 (originally $995) [You save $160]
- Sapira Mattress (Queen), $1360 (originally $1595) [You save $235]
- Leesa Adjustable Base (Queen), $945 (originally $1045) [You save $100]
Read more about Leesa:
- I slept on a memory foam mattress from popular online startup Leesa – and it was actually really impressive
- A new bed-in-a-box went through over 200 mattress prototypes before it landed on the perfect design – it offered me excellent pressure relief and it slept cool
- Wildly popular mattress startup Leesa made a new pillow that always stays extremely cool and can be custom-configured for every type of sleeper
- A new bed frame from popular online startup Leesa adjusts for better support – I slept on it, and it didn’t disappoint
Veestro: Healthy microwavable meal packs delivered to your door
Shop Black Friday deals at Veestro
The deals:
- 25% off any purchase and a $25 gift card with code “BLACK25” from November 23 to November 25
- 30% off any purchase with code “CYBER” from November 26 through November 27
What to buy:
- Starter Pack, $74.25 (originally $99) [You save $24.75]
- 21 Day Kickstart, $171.75 (originally $229) [You save $57.25]
Read more about Veestro:
- I tried Veestro, a plant-based meal delivery service – and it’s great for busy people who want to eat healthy
- 6 meal kits and subscriptions that make healthy eating more convenient in everyday life
Indochino: Custom-made suits you can really afford
Shop Black Friday deals at Indochino
The deal: Up to 70% off with code “BLKFRI” now through November 25 and code “CYBMON” from November 26 through November 29
What to buy:
- Tipton Dark Charcoal Suit, $289 (originally $799) [You save $510]
- Black Stripe Twill Suit, $289 (originally $799) [You save $510]
Read more about Indochino:
- The internet’s favorite suit startup now makes made-to-measure chinos – here’s how to get the perfect fit, plus an exclusive promo code
- The best suits you can buy
Grafomap: Easy-to-design custom map posters of anywhere in the world
Shop Black Friday deals at Grafomap
The deal [BI EXCLUSIVE]: 50% off all Canvas products with code “canvas50off” now through December 31
What to buy:
- 20″x 24″ Canvas Map, $52 (originally $104) [You save $52]
- 24″x 36″ Canvas Map, $74.50 (originally $149) [You save $74.50]
Read more about Grafomap:
Made In: High-quality cookware for avid home cooks
Shop Black Friday deals at Made In
The deals:
- 15% off sitewide, now through November 25
- 25% off on orders over $300, now through November 25
- 30% off on orders over $500, now through November 25
What to buy:
- Surf and Turf Kit, $126 (originally $148) [You save $22]
- The Executive Chef Kit, $679 (originally $970) [You save $291]
Read more about Made In:
- I’m never going back to my old frying pan after trying this kitchen startup’s under-$100 cookware
- I found high-quality stainless steel cookware that doesn’t cost hundreds of dollars – and it’s not from a big name brand
Brooklinen: Luxury bedding for less
Shop Black Friday deals at Brooklinen
The deals:
- 10% off orders of $250+ from November 23 through November 26
- 15% off orders of $350+ from November 23 through November 26
- 20% off orders of $450+ from November 23 through November 26
What to buy:
Read more about Brooklinen:
- These sheets are one of the best purchases I’ve ever made – here’s why
- Brooklinen vs Parachute sheets: How 2 of the most popular bedding startups stack up
- Popular bedding startup Brooklinen has launched a new baby collection – and we wish these sheets came in adult sizes
Bombas: Comfortable, technical socks that also give back to those in need
Shop Black Friday deals at Bombas
The deal: 20% off sitewide, now through November 26
What to buy:
- Men’s Merino Wool Gift Box, $62.40 (originally $78) [You save $15.60]
- Women’s Calf, Ankle, & No Show 12-Pack, $99.28 (originally $124.10) [You save $24.82]
Read more about Bombas:
- Meet Bombas, the cult-favorite sock startup that has donated 8 million pairs to homeless shelters since launching in 2013
- The startup that reinvented gym socks just made super comfortable, versatile hiking socks – here’s what they’re like
- Cult-favorite sock startup Bombas is ending the plague of missing socks by promising to send a replacement pair if one gets lost
Lula’s Garden: Giftable succulents and low-maintenance plants
Shop Black Friday deals at Lula’s Garden
The deal: 20% off sitewide with code “INSIDER20” from November 23 through November 26
What to buy:
- Duet Garden, $36 (originally $45) [You save $9]
- Verdant Garden, $44 (originally $55) [You save $11]
ADAY: Sustainable fashion done right
Shop Black Friday deals at ADAY
The deal: $20 back on every item bought, now through November 25
What to buy:
Read more about ADAY:
- Having a daily work or travel ‘uniform’ can improve focus and decrease clutter – these are the 5 companies aiming to help you do just that
- I tried this startup’s massively popular leggings to see if they lived up to their hype
Fanchest: Curated gift boxes for ultimate sports fans
Shop Black Friday deals at Fanchest
The deal [BI EXCLUSIVE]: 25% off sitewide with code “BI25” from November 23 through November 26
What to buy:
- Signed Memorabilia Fanchest, from $149
- Baby Fanchest, $44.25 (originally $59) [You save $14.75]
Read more about Fanchest:
Clare: A stress-free way to shop for paint
Shop Black Friday deals at Clare
The deal: 10% off paint and supplies with code “THANKS10” from November 23 through November 26
What to buy:
- 5-Piece Paint Kit, $22.50 (originally $25) [You save $2.50]
- Wall Paint, $44.10 (originally $49) [You save $4.90]
Read more about Clare:
- Meet Clare, the first direct-to-consumer company to disrupt the $155 billion interior paint industry
- 32 online startups that make shopping for your home simple and stress-free
Linjer: Simple, versatile watches
Shop Black Friday deals at Linjer
The deal: Up to 50% off in-stock watches, now through November 26
What to buy:
- The Automatic, $466 (originally $549) [You save $83]
- The Petite Watch, $211 (originally $249) [You save $38]
Read more about Linjer:
- This popular Kickstarter-alum is making everyday luxury watches for under $300 – and the leather bands can be swapped in seconds for a new look
- An under-the-radar startup is behind what might be the best watch you can buy for under $250
Rent the Runway: Shopping that redefines clothing ownership
Shop Black Friday deals at Rent the Runway
The deals:
- 40% off sitewide on November 23, with a $75 order minimum for existing customers
- 50% off your first month of RTR Unlimited on November 26, for new customers only
What to buy:
Read more about Rent the Runway:
- How Rent the Runway is changing the way women get dressed – and why it’s been called one of the most disruptive companies in the world, alongside Uber, Airbnb, and SpaceX
- Rent the Runway is the smartest life hack for wedding guests who want to dress nicely without spending the money – here’s how to take advantage of its services
- Rent the Runway is launching a new way for designers to partner with the company – and it’s great news for subscribers
Brigade Kitchen: Stainless steel cookware, simplified
Shop Black Friday deals at Brigade Kitchen
The deals:
- 25% off your order with code “BKTHANKS” from November 23 through November 26
- OR, 15% off your order and the other 10% will go towards food rescue nonprofit City Harvest with code “BKHARVEST” from November 23 through November 26
What to buy:
Read more about Brigade Kitchen:
- This affordable kitchen startup only sells 4 products – a Japanese Santoku knife and 3 pans it says are all home cooks need
- 6 direct-to-consumer kitchen startups that are changing the way we shop for cookware and knives
EyeBuyDirect: Amazingly affordable eyeglasses frames
Shop Black Friday deals at EyeBuyDirect
The deal: Buy one pair of frames and get the second free with promo code “GOBOGO” now through November 30
What to buy:
Read more about EyeBuyDirect:
- This online company makes stylish prescription eyewear for as low as $6
- I tried blue light glasses to see if they helped with my computer-induced headaches – here’s what I thought
Goby: Powerful electric toothbrushes
Shop Black Friday deals at Goby
The deal: 30% off any purchase of two or more Goby Brush Kits from November 23 through November 26
What to buy:
Read more about Goby:
Cuyana: Highly curated and edited closet essentials and accessories
Shop Black Friday deals at Cuyana
The deals:
- Cuyana will donate a percentage of sales to victims of the fires in California on November 23
- Free composition journal with purchase on November 25
What to buy:
Read more about Cuyana:
- This up-and-coming women’s brand makes my favorite leather bag, and it’s less than half what I normally pay
- This $95 tote insert can turn any tote bag into a more organized work bag – people have caught on, and it keeps selling out
Frank And Oak: Well-made closet basics
Shop Black Friday deals at Frank And Oak
The deals:
- 30% off select styles with code “BLACKFRIDAY30” from November 21 through November 25
- Current subscription members can save up to 30% on the Style Plan from November 19 through December 16, with special bonus gifts included in each box
What to buy:
- Monthly clothing subscription box, price varies
- Machine Washable Merino Sweater, $55.65 (originally $79.50) [You save $23.85]
Man Crates: Creative gift sets for the man in your life
Shop Black Friday deals at Man Crates
The deal: 20% off sitewide when you spend $149 or more, from 6 p.m. November 21 through November 26
What to buy:
Read more about Man Crates:
Quip: Light, functional, and stylish toothbrushes
Shop Black Friday deals at Quip
The deal: 20% off orders of $65+ with promo code “GET20” from November 23 through November 26
What to buy:
- Electric Brush, $45
- Electric Family Set, $120 (originally $150) [You save $30]
Read more about Quip:
Dagne Dover: Handbags and backpacks that keep you both organized and fashionable
Shop Black Friday deals at Dagne Dover
The deal: 20% off sitewide from November 20 through November 28
What to buy:
- The Dakota Backpack, $140 (originally $175) [You save $35]
- The Allyn Tote, $276 (originally $345) [You save $69]
Read more about Dagne Dover:
- This tote that keeps selling out is the ultimate work bag for professional women
- A popular handbag startup is behind the perfect office-appropriate gym bag for men and women alike
- This $155 laptop bag is one of the smartest we’ve ever carried to work – here’s why professionals will love it
Mejuri: Gold jewelry that is the definition of everyday luxury
Shop Black Friday deals at Mejuri
The deal: 10% off one item, 15% off two items, and 20% off three items or more, from 9 a.m. November 21 through November 22 (private sale), then from November 23 through November 26
What to buy:
- Bound Chain Earrings, $112.50 (originally $125) [You save $12.50]
- Bold Chain Ring, $193.50 (originally $215) [You save $21.50]
Read more about Mejuri:
- ‘Buy yourself the damn diamonds’: How a female-founded fine jewelry company with a 40,000-person wait list is revitalizing the industry
- Mejuri, a popular online jewelry startup, has launched a collection of unique engagement rings – all under $2,000
Greats: Cool leather sneakers that were born in Brooklyn
Shop Black Friday deals at Greats
The deal: 30% off sitewide with code “HOLIDAZE” from November 23 through November 26
What to buy:
- The Royale High, $139.30 (originally $199) [You save $59.70]
- The Royale Perforated, $125.30 (originally $179) [You save $53.70]
Read more about Greats:
Panacea: Korean skincare with a “less is more” mentality
Shop Black Friday deals at Panacea
The deals:
- 20% off all orders with code “HOLIDAY2018” from November 21 through November 28
- Buy one Essentials Kit and get another kit for 30% off from November 21 through November 28
What to buy:
- The Essentials Kit, $59.20 (originally $74) [You save $14.80]
- Daily Facial Cleanser, $19.20 (originally $24) [You save $4.80]
Read more about Panacea:
- A new Korean skin care company borne from a battle with cystic acne believes you only need 3 products to achieve clear skin
- We test tons of skincare brands at work – but these are the 16 we keep coming back to in our everyday lives
M.Gemi: Modern Italian shoes, made the traditional way
Shop Black Friday deals at M.Gemi
The deal: 25% off any pair of shoes from November 23 through November 26
What to buy:
- The Felize, $171 (originally $228) [You save $57]
- The Cavallo, $284 (originally $378) [You save $94]
Read more about M.Gemi:
- Online luxury startup M.Gemi only makes limited quantities of all its shoes, and its cult-favorite suede flat is sure to sell out again this fall
- You may know footwear startup M.Gemi for its colorful loafers – but here’s why its ankle boots are the real standout
- 5 cool online startups that drop new products every single week of the year
Mott & Bow: Premium denim for under $150
Shop Black Friday deals at Mott & Bow
The deals:
- 25% off sitewide, now through November 26
- 30% off orders of $200+, now through November 26
- $35% off orders of $300+, now through November 26
What to buy:
- Mid Rise Skinny Jeans – Jane, $81 (originally $108) [You save $27]
- Straight Jeans – Crosby, $81 (originally $108) [You save $27]
Read more about Mott & Bow:
- We tried the skinny jeans the internet has been raving about – and they really are that slimming
- This denim startup makes a universally flattering pair of “Mom Jeans” – and the internet has taken notice
- These are the only jeans you’ll ever need
Artifact Uprising: Beautifully designed photo gifts
Shop Black Friday deals at Artifact Uprising
The deal: 20% off sitewide with code “GIFTJOY” from November 23 through November 26
What to buy:
- Brass & Wood Display Box, from $40 (originally from $50) [You save $10]
- Color Series Photo Book, from $16 (originally from $20) [You save $4]
Read more about Artifact Uprising:
Daily Harvest: Ready-to-make healthy smoothies and meals
Shop Black Friday deals at Daily Harvest
The deal: Sign up for a nine- (with code “BUYGET9“), 12- (with code “BUYGET12“), or 24-cup plan (with code “BUYGET24“), and get your second box free from November 12 through November 27
What to buy:
Read more about Daily Harvest:
- An up-and-coming frozen food startup solved virtually all of my healthy eating obstacles
- Daily Harvest’s $8 fall ‘harvest bowls’ are a delicious game-changer for busy people who want to eat healthy‘
- Daily Harvest, a frozen food startup, now makes lattes out of superfoods like mushrooms and matcha – and they’re surprisingly good
- I tried Daily Harvest’s new plant-based holiday cookies to see how they stack up to the real deal
The post 50 Black Friday deals from cool startups you should have on your radar this week appeared first on Business Insider Nederland.